Save-the-Date Announcements Can Be Creative and Memorable Open With a Splash Whether you're mailing, emailing or texting your save-the-date notice, you can be sure that recipients will be getting or more emails, mailings and texts at approximately the same time. Maybe they're getting other save-the-date notices. What can you do to make your save-the-date so irresistible that people will be certain to open it? What happens if your invitees open yours but another friend of yours is hosting an event on the same day -- and your invitees prefer to go to the other event?
Off The single largest challenge for any event, meeting or conference is building attendance. Audience activation begins with the first email. Priority 1 Building attendance should eclipse anything else. In short, you have to aggressively market and sell your event.
What happens so often is marketing gets pushed to the end of the list after all the logistics of venue, agenda and speakers — the tactics of the event — have been decided.
Of course you have to get the details confirmed. Of course you have to determine the messages, content and objectives. Of course people are busy and their calendars fill fast.
What if no one registers? Then they sit back and work on other aspects of the event. Save The Date emails are the least effective way to attract attention, build interest and trigger action. If you can pull that off consistently, then you can make billions in marketing. So change the emphasis.
Send out a great message that sells the value of attending … a communication that will capture your clients immediately. You want them to feel complimented to receive the email and compelled to register.
As soon as the location, dates, names and key content are determined, start marketing. Your convenience should not be a consideration — not ever. At this point in the event planning process, registration for your event should be open and ready to accept guests.
Subject Line — Attract Attention The subject line is the first thing your recipients see in their inboxes. Attract their attention instantly.
Since they get so many messages, they just quickly scan them to decide which ones to open and which ones to send to the cosmic trashcan. In marketing, this is called the Event Promise.
Instead of just announcing the event name and date, deliver an immediate benefit. What is your promise? We all respond to a strong message. You have nothing to gain by being passive, vague or subtle. It just shouts an order or a demand. I know you think that everyone understands what that email means.
Yours is just one of hundreds of emails the average person sees each day. People respond to emails that are personal. You want to give them a reason to read further. Getting them to open the email is your first major milestone.
Next you have to make sure the readers do what you want them to do.Save the Date Ideas. Make sure the wedding goes off without a hitch using tips from Evite Party Ideas. Head over to barnweddingvt.com for engagement party ideas, bridal shower ideas, bachelorette party ideas, wedding party ideas, and more..
Send online invitations for all the wedding activities. Finally, these programs contain user-friendly email editors that are great for featuring images, color, logos, unique layouts and more. 2. Keep it colorful and concise. A save the date is your supporters' first impression of your event, so keep it short, informative and colorful to entice readers.
Then they sit back and work on other aspects of the event. The problem is: Save The Date emails are the least effective way to attract attention, build interest and trigger action.
The Real Point of “Save the Date” Every person on your email list is busy with calendars that fill up months in advance. Save the date wedding email We would love to have you join us in celebration of our wedding on: (Date). Please save the date so you can be part of our special day. 1.
The date (i.e., the SOLE reason for the email) is hidden within a block of text, known in some circles as a paragraph. A proper save the date email should not require more than 5 seconds of the reader’s time to quickly scan, lock eyes with the date and enter it . Jun 29, · When your business is the one hosting the event, you should send save-the-date announcement early to make certain that enough people will .